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Payless executed a clever marketing stunt by opening a fake luxury store Palessi filled with their affordable shoes. They invited influencers who paid as much as 640 for a pair unaware of Very well made.
Q A How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop up Palessi Very well made.
Why Did People Pay 600 For a Pair of 20 Payless Shoes Psychology Today Very well made.
These boots are made for prankin Payless fake luxury shoe launch shifts perceptions PR Week Very well made.
How Payless disguised as a pop up called Palessi duped the L.A. fashion crowd MarketWatch Very well made.